:: رزان ريحان ::

By: raZan raiHAn

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Monday, 27-Sep-2004 00:00 Email | Share | Bookmark
BABY FOOD ADVERTISING

 
 
 
Quote:
" A week ago, IBFAN released a report on code violations at the World Health Assembly in Geneva. The evidence was collected on companies in 14 countries including Malaysia.The report showed that baby food companies are disregarding almost all provisions of the international code.

The report named 16 companies who have violated the code and among the worst were bottle and teat companies who were pushing their products directly to mothers through discounts, rebates and gift schemes in disregard to the code.

One tactic that has shown an alarming resurgence is donation of free supplies of milks, baby foods, feeding bottles and teats to health-care facilities. These supplies are used within the facility or passed on as samples to mothers. According to a study, 93 per cent remain loyal to the brand they are introduced to in the health-care system because of the implied medical endorsement of the product.

While the World Health Organisation is guardian of the code against vested commercial interests, it remains a code that cannot be enforced unless governments legislate it.

This is what non-governmental organisation Malaysian Breast-feeding Information Centre advocates.

The positive results of legislation can be seen in Brazil, which introduced a new law last year. The law requires companies to remove pictures of babies, bottles or toys from formula and baby food labels and put clear warnings that the product is not to be used before six months. Fifty-one countries have adopted laws which take up all or most of the code requirements. PPPIM urges Malaysia to take action too. "

~ adtimes.nstp.com.my/archive/2001/jun7 ~


Did u know ???
Suria KLCC, The First "Baby-Friendly" Shopping Centre in Malaysia (August 2, 1998). The "Baby Friendly" award is given out to only centres that fully support breastfeeding.


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